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Hybrid app development

Hybrid apps dominate iOS's top 50, and with 255 billion apps downloaded in 2022, Hybrid is the future of mobile apps.

    What is an hybrid app?

    The use of hybrid app development has increased significantly since the introduction of frameworks like PhoneGap and Cordova in the early 2010s. Today, hybrid app development has become a mainstream option for businesses looking to create mobile apps. Many popular apps such as Twitter, Uber and Instagram are built using hybrid technologies. A significant proportion of the top 50 iOS retail apps in the United States, approximately 74%, are built using hybrid technology. Companies widely use hybrid apps to target multiple platforms with a single codebase. This approach makes the development process faster, cheaper and more efficient.

    A hybrid app is a type of mobile application that blends the best aspects of both native and web apps. The use of advanced technologies such as React Native, Ionic, Xamarin, and Flutter has enabled hybrid app development to achieve new levels of performance and user experience. These apps have the capability to access the native features of a device, such as a camera and GPS, while also being able to function across multiple platforms, such as iOS and Android, using a single codebase.

    Why choose The Drawing Room Creative as your hybrid app development agency?

    Mobile apps have become essential for consumers to interact with businesses and brands. The Drawing Room Creative is a leading provider of successful app solutions with a growing reputation for delivering high-quality apps for companies of all sizes and across various industries.

    We offer a comprehensive, end-to-end service that includes initial scoping, design, development, IOS and Android store clearance, launch, and ongoing management, reporting, and maintenance. Our team of experts creates bespoke apps tailored to each client’s specific needs and business goals, utilising research, insight, data, and experience to deliver the best solution.

    Our developers are constantly pushing the boundaries of technology to create engaging and user-friendly apps that encourage regular interaction and feature easy-to-use content management systems and comprehensive reporting dashboards. Additionally, maximising the visibility and awareness of the app in the Apple and Play stores is essential, and our proven campaigns and strategies ensure that we achieve this.

    An app can provide a direct communication channel between your brand and your customers, allowing you to prompt them into action, notify them when they are near your stores, reward them for store visits and purchases, and thank them for loyalty and sharing with new customers. Contact The Drawing Room Creative today to explore how an app can benefit your business.

    Clients we work with

    Hybrid app development services

    The Drawing Room Creative is known for delivering high-quality hybrid app development solutions to businesses of all types and sizes, leveraging both iOS and Android app stores.

    Hybrid App Development

    We provide a complete, full-service solution, including initial planning, designing, developing, and obtaining clearance for the iOS and Android stores.

    Bespoke Mobile App Solutions

    Bespoke hybrid mobile app solutions created for the most ambitious organisations worldwide.

    Complex System Integrations

    Simplifying technology systems to provide exceptional and fully compliant solutions.

    Product Optimisation and conversion

    Assisting throughout the mobile experience, including promotion, managing user communities, optimising App Store presence, and increasing conversions.

    Data Science and Analytics

    Utilises data visualisation, data lakes and machine learning models to make data-driven decisions and achieve desired outcomes


    Exploit your organisation’s potential by utilising the most recent technological advancements to transcend limitations.

    Advantages of hybrid app development


    Hybrid app development is often more cost-effective than native app development since the same codebase can be used for multiple platforms. This means you can develop one app that can be run on both iOS and Android devices rather than creating two separate apps.


    Faster development time

    Hybrid apps are developed using web technologies, which are generally easier to work with and faster to develop than native app technologies. This means hybrid app development can be completed more quickly than native app development.


    Ease of maintenance

    Hybrid apps only require one codebase to be maintained, which makes it easier to update and fix any issues that may arise. With native apps, separate codebases must be maintained for each platform, which can be more time-consuming and costly.


    Reusable code

    Hybrid app code can be reused for different projects, which can save time and resources in the long run.


    Access to device features

    Hybrid apps can access many of the device’s native features and functionality, such as the camera, GPS, and push notifications.


    Easier to distribute

    Hybrid apps can be distributed through app stores just like native apps, making it easy for users to download and install them on their devices.

    Native and hybrid app difference

    There are two main approaches to mobile app development: native app development and hybrid app development.

    Native app development involves creating an app that is specifically designed for a particular mobile platform, using the platform’s native programming language and development tools. Native apps are typically more expensive and time-consuming to develop since separate codebases must be created for each platform.

    Hybrid app development, involves creating an app that is developed using JavaScript and then run through web technologies like React Native and Dart that allows it to be distributed through app stores and run on mobile devices. Hybrid apps are generally faster and more cost-effective to develop than native apps. Some of the most popular apps available in app stores today are hybrids, from Uber, Twitter, Instagram, and even the Apple App Store, which are hybrid apps.

    Regardless of the approach, mobile app development typically involves several steps, including planning, design, development, testing, and deployment.

    Why hybrid app development is considered to be the future

    Hybrid app development is a cost-effective and efficient option for app development as it utilises a single codebase for multiple platforms, resulting in faster development and simplified maintenance. Any updates made to the hybrid app will also benefit from using a single codebase, as all updates will simultaneously apply to all platforms. Additionally, hybrid apps will access the same device features as native apps, such as the camera, GPS, and push notifications.

    Overall, hybrid app development is an attractive option for businesses and organisations because it allows them to reach a broad audience at a lower cost and with less development time.




    Hybrid app examples to get you inspired to make the move into the future

    Our new, The Original Factory Shop (TOFS) Club+ app offers a seamless blend of discounts, savings, promotions, loyalty features, store information for over 200 locations, and a scratch-and-win game to all TOFS customers in an intuitive and engaging format. The app is powered by a user-friendly content management system and provides extensive reporting capabilities.

    Let’s talk about your hybrid app development journey

    At The Drawing Room Creative a Manchester digital agency, we build applications for all business sectors. If you are in the concept stage or need help with your existing app, we can help you identify and help with your business needs.

    Talk to The Drawing Room Creative today if you are thinking of engaging the power of an App for your business.

    Hybrid app development FAQs

    Hybrid apps are developed using web technologies such as JavaScript. They are then wrapped in a native container that allows them to be distributed through app stores and installed on devices like native apps.

    JavaScript is the primary language run through technologies like React Native and Dart, which is used by a framework called Flutter, which is similar to React Native.

    It is difficult to estimate the percentage of hybrid apps accurately, as no comprehensive database or survey tracks this information. However, hybrid apps have become increasingly popular in recent years, and, likely, a significant portion of the millions of apps available in app stores today are hybrid apps.

    Native app development involves creating an app specifically designed for a particular mobile platform using the platform’s native programming language and development tools.

    Hybrid app development involves creating an app that is developed primarily using JavaScript and then run through web technologies like React Native and Dart that allow it to be distributed through app stores and run on mobile devices.

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